HAJI ABDUL LATIF
Chairman - Cleaning Solutions Pvt. Ltd.
Haji Abdul Latif is a seasoned industry leader with decades of experience in chemicals, dyes, and home-care manufacturing. He began his independent business journey in Multan’s Grain Market, where he laid the foundation for what would grow into one of Pakistan’s most respected cleaning product brands. His leadership has transformed a small-scale manual operation into a fully mechanized production facility serving households across the country.
- Expanded the Hero product line nationwide
- Established long-term business credibility and industry trust
- Led innovation, quality, and growth through decades of leadership
Leadership Philosophy
He believes in integrity, innovation, and continuous improvement. His approach focuses on combining traditional business values with modern production technologies, ensuring that every product meets strict quality, safety, and reliability standards.
Professional Journey
Starting his career in 1976, Haji Abdul Latif expanded his expertise from chemical trading into detergent manufacturing. Through determination, innovation, and strategic decision-making, he established the company’s first production unit and later oversaw the installation of Pakistan’s first national spray-drying system marking a major milestone for the industry.
Leadership Philosophy
He believes in integrity, innovation, and continuous improvement. His approach focuses on combining traditional business values with modern production technologies, ensuring that every product meets strict quality, safety, and reliability standards.
Professional Journey
Starting his career in 1976, Haji Abdul Latif expanded his expertise from chemical trading into detergent manufacturing. Through determination, innovation, and strategic decision-making, he established the company’s first production unit and later oversaw the installation of Pakistan’s first national spray-drying system marking a major milestone for the industry.
